ABERDEEN, S.D. – Northern State University’s Dr. Hannah Walters has won a Sanford Faculty Professional Development Award for her research project, “Boutique Customer Loyalty: An Assessment of Store and Service Satisfaction.”
Walters, NSU Assistant Professor of Marketing, said her research studies the importance of store satisfaction compared to service satisfaction in local boutique businesses. Store satisfaction is related to the quality of retail merchandise, or the store itself, she said; service satisfaction represents the customer’s experience with the store… more